Let us think the unthinkable, let us do the undoable. Let us prepare to grapple with the ineffable itself, and see if we may not eff it after all. - Dirk Gently
Sunday, January 30, 2011
Unneccessary Description Added to Pop Tarts (Re-Post)
I just have a little time to kill, so I thought I'd tell you about further evidence I've gathered that suggests that marketing (and not Neo-Con politics) will be the downfall of our country. I was scrounging through my mom's cabinets today, looking for something good to put in my tummy. It was early, so I was thinking breakfasty thoughts, but had nothing in mind. I stumbled across what I thought was an old staple - Pop Tarts. Pop Tarts are no culinary delicacy, but they have been the beginning to many days for me over the years. But much to my surprise, these were not the Pop Tarts I grew up with. These Pop Tarts were...to go! That's right, they took those big cumbersome packages the size of one of my hands and made it much easier to carry by making it half the size of one of my hands. Now I can get my fingers all the way around it! This is ridiculous people. Pop Tarts have always been "to go", that's why I bought them. They fit easily into most jacket pockets, backpacks, and (though I don't know from experience) purses. It's portable breakfast. But somebody who gets paid entirely too much decided it would be a good idea to repackage them in even smaller form, and tell the world that, finally, they could leave their home without leaving their Pop Tart behind. And do you know why this happened? Because some executive at Kellogs has to justify their outrageous salary by getting more money out of people's pockets while actually giving them LESS. And I know, people should learn to be smart shoppers and not get fooled by this stuff (mom!), but I am just baffled by the process that produces these useless products. Alright, I'm going to stop before I end up giving a lecture on economics that I'm not really qualified to give.
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